Press Room
Many Features to Like, Few Reasons to Love
The incremental innovation that many of the latest gadgets tout actually do little to improve the customer experience. Roy Chen, Senior Strategy Consultant at Consulus, outlines what is important in product development.
Upcoming: The 2nd ConsulusCIRCLE Vietnam
On 8th November 2012, the 2nd ConsulusCIRCLE, Vietnam will take place at the 3rd floor of Sy Phu Restaurant, 5 Truc Bach, Hanoi, Vietnam to continue encouraging Vietnamese leaders to build purpose-led communities so as to truly shape the future of Vietnam.
Leaders convene to determine Asian brand of leadership at the 5th Shape the World Conference
With corporations like Apple and Nestle holding more power than nations and religion, there is a dire need to build strong brands. As a platform for emerging Asian leaders…
Launch of the Design Business Chamber Singapore
After two years of preparation, Designers Association Singapore (DAS) is now rebranded as Design Business Chamber Singapore. Held on 17th of Oct, the night saw 260 guests in attendance along with past-presidents and directors of the various design organisations in Singapore.
Home Team Gallery: Collective Power
Uniting the stories from the different Home Team agencies, Consulus designed an educational exhibition experience that sought to change how people view the homeland security agencies in the Home Team Academy Gallery.
Lawrence Chong interviewed by Vietnamese news channel VTC10
Lawrence Chong was recently interviewed about “Are Vietnamese brands ready to survive and develop in the time of crisis?” on Sharing Vietnam, a 15 minute talk-show programme on Vietnamese news channel VTC10.
Upcoming: Shape the World Conference 2012 Singapore – What is Asia’s Brand of Leadership?
Shape the World Conference 2012 is back in its fifth year in Singapore. On 22 October 2012, we will explore how Asian organisations can emerge as leaders in this changing business landscape in a one-day conference at Fullerton Hotel. View full details and register....
Challenging conventions – CIM Annual Conference 2012
Colombo (14/8/2012) – More than 350 marketing heads and business leaders from Sri Lanka participated in the 12th CIM annual conference. Organised by the esteemed Chartered Institute…
Lawrence Chong appointed member of the 100% Design Singapore Advisory Committee
Lawrence Chong, Chief Executive Officer of Consulus, has been appointed to be one of the members in the 100% Design Singapore Advisory Committee.
Consulus congratulates APS on their official opening
We are pleased to congratulate APS on their official opening ceremony, with Guest of Honour, President Tony Tan Keng Yam. It was a journey we started with APS in 2008, pursuing a common purpose and expressing that purpose in the brand communication. Assumption Pathway...
Lawrence Chong to speak at CIM Annual Conference 2012
Lawrence Chong, CEO at Consulus, will be speaking at the Chartered Institute of Marketing (CIM) Annual Conference 2012 to be held in Water's Edge, Battaramulla on 14 August 2012. The theme of the conference is "Thrive with Lean, Mean and Clean Marketing" in a...
Upcoming: Culture Design Workshop
On 17th August 2012, the Culture Design Workshop will take place at the 20th floor of Charmvit Tower, 117 Tran Duy Hung, Hanoi, Vietnam to help Vietnamese business leaders design an innovative and collaborative corporate culture to shape the world.
Vietnam is going to mimic the growth of another Asian giant – South Korea
Lawrence Chong shared key insights with Babylons in an interview on building Vietnamese global brands that can stand the test of time.
Shape the World Conference 2012 in Hanoi to focus on creating global Vietnamese brands
Private and public sector leaders from the country will convene on 16 August 2012 to discuss strategies and review challenges facing Vietnamese brands as a new world order emerges.
Lawrence Chong to speak at the 21st World Brand Congress
Lawrence Chong, CEO at Consulus, has accepted the invitation to speak at the 21st World Brand Congress to be held in Taj Lands End, Mumbai from 22nd to 24th November 2012. The theme of the Congress is “Brand Reputation: Present and Future". The Design industry is fast...
Seminar on organisational branding at Civil Service Institute
Lawrence Chong discussed how the emergence of educated middle class and fast-changing mode of communication and travel affect the way governments operate.
BIBD unveils new website, reaches branding milestone
A key initiative in an ongoing branding project that aimed to create a consistent customer experience at all touch points.
Driving meaningful change from the Arab Spring
Prof Dr M Din Syamsuddin, Chairman, Muhammadiyah and Indonesia Ulama Council Photo Credit: The Committee of Religious NGOs at the United Nations Prof Dr M Din Syamsuddin is one of Indonesia's most influential leaders. He leads Muhammadiyah, the second largest Islamic...
Build Bangladeshi Brands that shape the world
Dhaka (21/03/2012) – Consulus was invited to North South University, Dhaka, Bangladesh to share with more than 80 faculty members and students about how to build Bangladeshi brands and help shape the world. “How do you, the Bangladeshi people, want the world to view...
Changing the World through Marketing – World Marketing Summit 2012
On the last day of the summit, Lawrence Chong, CEO at Consulus exhorted Asian CEOs to build better Asian companies, making a more equal contribution to development in the emerging world. His presentation titled “Building purpose-led Asian companies to meet the obligations of a changing world”
Upcoming: Purpose Design Workshop
Without clarity of purpose a company will waste ever limited resources. A company without the notion of a higher purpose will not be able to generate the necessary innovation to exceed and dominate market space. On 15th March 2012, the Purpose Design Workshop will...