Penang, Malaysia – Asia Green and Consulus have entered into partnership to advance wellness-focused futures, with Asia Green contributing to the Consulus Global Network of Changemakers through the establishment of Consulus Penang, while also bringing other changemakers from Penang into the global network. The partnership was formally unveiled during Asia Green’s new brand vision launch event, “A Green Vision”, which also marked a major milestone in the company’s 22-year journey.
The launch, held at Discovery Primea, Penang, was officiated in the presence of six distinguished Yang Berhormat (YBs): Jagdeep Singh Deo A/L Karpal Singh, Jason H’ng Mooi Lye, Dato’ Seri Sundarajoo A/L Somu, Lim Siew Khim, Fahmi Bin Zainol, and Kumaresan A/L Aramugam, underscoring its alignment with Penang2030’s vision of a family-focused, green, and smart state.
Founded in 2003, Asia Green has shaped Penang’s property landscape for over two decades. Under the leadership of newly appointed CEO Tan Li Mei, the company has committed to a new vision:
“To redefine real estate through ecological harmony and purposeful living, guided by the 3+X model of Technology, Ecology, Art & Culture, and Wellness.”
Its mission is to develop next-generation smart ecological townships guided by the SISHENG framework: Living (生活), Ecology (生态), Vitality (生机), and Business (生意) — bringing together people, nature, and innovation in harmony.
“With our new guiding purpose, ‘Building with Love, Living with Purpose,’ we aim to go beyond property development and go global with our vision in partnership with Consulus. We see a lot of synergy between both companies and we want to put Penang on the world map as a capital city of wellness and attract more changemakers in the sphere of wellness and sustainability” – Tan Li Mei, CEO, Asia Green Group
A Shared Commitment to Purpose-Driven Growth
Through this partnership, Asia Green joins the Consulus Global Network as a City Corporate Partner to become Consulus Penang. The collaboration unites Asia Green’s strengths in human-centred property development and community management with Consulus’ systemic creative changemaking expertise built across 23 countries.
Together, Consulus and Asia Green will advance purpose-led transformation through:
- Consulus Capital – Driving fundraising and impact investment to accelerate wellness ventures with Asia Green. A new index will also be launched in partnership with Asia Green
- Consulus Consulting – Delivering a comprehensive suite of consulting solutions for systemic transformation towards wellness and family-led enterprises.
- Consulus Creative Changemakers – Curating global events and leadership programmes, with pathways for Asia Green’s network to connect with movements facilitated by Consulus such as the Economy of Communion Asia Pacific, World Design Business Organisation, and Nuova Global, engaging over 10,000 changemakers worldwide.
- Consulus AI – Providing end-to-end solutions for building AI platforms and enabling ethical, future-ready adoption.
- Consulus Partnerships – Creating opportunities to co-develop partnerships with universities and like-minded organisations in Asia Green’s fields of influence.
“It is with great joy that we welcome Asia Green Group into the Consulus global network. Their deep commitment to placing people at the heart of every project — from the way they design spaces to the way they nurture their teams — resonates deeply with our purpose. We believe that together, we can create not just developments, but places filled with meaning, belonging, and hope.” – Freddy Nicolas, Global Chairman, Consulus
About Asia Green Group (东园)
Asia Green Group is a diversified Malaysian enterprise with strong leadership in both property development and plywood manufacturing. The Group’s portfolio includes subsidiaries spanning construction, property development, financing, and ventures, anchored by Asia Plywood Company-the largest plywood producer in Peninsular Malaysia, with consistent year-on-year expansion.
In property, Asia Green has emerged as one of Penang’s fastest-growing developers, with current projects exceeding 2 billion MYR in estimated gross development value (GDV). Guided by its purpose of “Building with Love, Living with Purpose”, Asia Green is redefining real estate through ecological harmony, cultural integration, and next-generation township design. Its mission is to create sustainable communities where people, nature, and innovation thrive together.
About Consulus
Founded in Singapore in 2004, Consulus is a global creative change firm working with persons, organisations, and cities in their transfiguration toward an Economy of Communion. With a presence in 23 countries, Consulus believes that purpose and unity are essential to innovation and inclusive growth.
Consulus’ six practice areas: :
- Consulus Capital – Consulus Capital facilitates strategic opportunities, guided by the principles of the Economy of Communion, to address global challenges in Food, Environment, Data, and Space.
- Consulus Changemakers – Consulus changemakers facilitates a global network of changemaking organisations and individuals from companies, academia and non-profit who share in Consulus theory of change
- Consulus Consulting – Practice areas in Business, Digitalisation, Place & Cities, Sustainability, and Impact Transformation
- Consulus Press in partnership with LID Business Books – Books for changemaking
- Creative Change Tools – Personal books and creative aids for changemaking
- Creative Changemakers School – Leadership workshops and learning circles
🌐 Website: www.consulus.com
📺 YouTube: youtube.com/@consulusglobal
Media Contact:
Quynh Anh Ly
Email: quynhanhly@consulus.com
