Philippines Articles

Consulus Philippines gave a talk on organisational branding for 30 members of the Zobel Business Club, an exclusive group of De La Salle Santiago Zobel School alumni, on November 18 in Filinvest, Muntinlupa City.

The talk gave participants a unique perspective on what true branding is about, probing them to think about their intrinsic values and how these are reflected in the values of their respective companies. This was the initial step in shaping a purpose-led brand – a concept that was unfamiliar to most of the participants.

This gathering acts as a platform for promising Asian leaders to re-imagine their business models and find relevant partners in order to achieve a sustained competitive advantage.

A lot of people underestimate the Philippine economy because of negative press coverage in the past related to extremism and an unsafe business environment. However…