by The Columnist | May 27, 2013 | Commerce, English, TheColumnist
Adrian is an accomplished athlete and an endurance sports enthusiast. Channeling his passion into the sports business, Adrian brought the Aviva Ironman 70.3 into Singapore and also conceptualised the first night marathon in Singapore, the Sundown Marathon, which is...
by The Columnist | May 1, 2013 | Commerce, TheColumnist
Albert Kong CFE, CMC, PMC is the CEO of Asiawide Franchise Consultants, with over 20 years of experience and close to 40 strategic partner offices worldwide. Albert and his team of consultants have completed more than 620 projects over the last 22 years for clients in...
by The Columnist | Apr 29, 2013 | Commerce, English, TheColumnist
Gerry Rezel is the Vice-President of Communications at the TANGS chain of Department Stores. With a wealth of experience in marketing communications, visual merchandising and loyalty marketing, he shares his thoughts on retail, service and customer loyalty with The...
by The Columnist | Mar 27, 2013 | Commerce, Singapore, TheColumnist
(Đọc bài viết bằng Tiếng Việt) It gets tougher and tougher to sell to the average customer. Before Steven, an average white-collar worker in his late 20s decides to buy the new Samsung S4, Samsung has to jump through the media hoops to impress him. First a drummed-up...
by The Columnist | Mar 20, 2013 | Creativity, English, Singapore, TheColumnist
Wong Peck Lin is a co-founder of Udders Ice Cream with her husband, David Yim. Started in 2007, Udders is a fun, innovative and energetic ice cream parlour with a cheeky personality. As part of the Udders management team, Peck Lin oversees the brand and business...
