Press Room
Thailand struggles to invigorate upstream – Consulus comments on NewsBase
In comments to NewsBase, Lawrence Chong, CEO of Consulus shared that it is natural that Thailand should be cautious, bearing in mind that Iran [oil exports are] coming on line, too, and global sentiment remains weak for the sector.
Why Singapore can be good for your brand image – Consulus comments on Marketing Magazine
It is not a coincidence that many Asian brands do consider Singapore as a logical platform to launch their global branding initiatives.
Why luxury brands are eyeing mass-market leaders – Consulus comments on Ralph Lauren’s Succession Plan
Lawrence Chong thinks the talent love between mass-market and luxury cuts both ways: “When Angela Ahrendts left Burberry to join Apple as retail head, it was a major nod to the trend that making luxury accessible is the way forward. This means reaching out early to the rising group of High Earners.”
Consulus congratulates winners of the Singapore Prestige Brand Award 2015
Serving as part of the Judging Panel for the 14th annual Singapore Prestige Brand Award (SPBA), Lawrence Chong, CEO of Consulus, congratulates the latest winners of this year.
3 bước xây dựng hình ảnh khó quên cho thương hiệu – Consulus trên Báo Doanh nhân Sài Gòn
Ông Lawrence Chong, Đồng sáng lập viên và CEO Consulus đã đưa ra những lời khuyên cho các doanh nghiệp châu Á trong việc xây dựng hình ảnh khó quên cho thương hiệu trên Báo Doanh Nhân Sài Gòn tron số 355 ra ngày 1/9/2015 với tựa đề “Tạo dựng hình ảnh khó quên cho thương hiệu”.
Quảng bá thương hiệu: thu hút thôi đã đủ? – Consulus trên Báo Doanh nhân Sài Gòn
Mới đây, ông Lawrence Chong, Đồng sáng lập viên và CEO Consulus đã đưa ra những nhận định xoay quanh câu hỏi tại sao các thương hiệu châu Á thường thích lối quảng cáo tạo sự chú ý nhiều hơn là sự chính xác có chủ đích trên Báo Doanh Nhân Sài Gòn số 354 ra ngày 19/08/2015 với tựa đề “Quảng bá thương hiệu: thu hút thôi đã đủ?”
How to create a sustainable market
The time has come to stop using broad strokes to condemn companies but to ask, what effective solutions can be designed to overcome complex issues and save our planet.
Think Different
Understanding and defining the impact of design when it is not used as a tool for expression, but rather as a tool for growth, has been our life’s work.
Malaysia struggles with toxic power assets – Consulus comments on 1MDB case
CEO of Consulus shared that the unsavoury allegations and huge debt accrued by 1MDB have also damaged the Malaysian government’s image
Can MyTeksi sustain both its car and taxi businesses? – Consulus shares on brand cannibalization
In comments to Marketing Magazine on the case of brand competition between sister companies of MyTeksi, Lawrence Chong, CEO of Consulus shared that cannibalising one’s own brand can be seen as more of a preemptive strike against its competitors.
Sawasdee: Consulus enters Thailand with Jarken
A memorandum of understanding (MOU) was signed between Consulus and Jarken, a Thai consulting company on the 7th of May 2015.
Great Company by Design
Work should inspire, unite people to do amazing things; this should not be ideal but the norm in companies. A reflection to mark our 11th anniversary.
Phỏng vấn với Người sáng lập Tranh thêu XQ
The Columnist có dịp trao đổi với Ông Võ Văn Quân, Sáng lập viên, Tổng giám đốc XQ về cách thức Tranh Thêu XQ đã và đang phát huy tinh hoa văn hóa Việt qua thương hiệu Tranh thêu XQ và giúp cho thế giới biết đến đất nước Việt Nam như thế nào.
Reshaping the world’s media to sustain quality journalism
This 2015 congress was held in March in Yangon, Myanmar with the participation of more than 200 journalists from more than 60 countries, including Myanmar journalists.
Consulus to attend IPI World Congress in Yangon
Our CEO, Mr Lawrence Chong has been invited to attend this year’s IPI World Congress in Yangon, Myanmar to be held 27th-29th March 2015.
Kế hoạch tích hợp sau M&A: Consulus trên Báo Doanh nhân Sài Gòn
Bài viết của The Columnist về Mua bán và Sáp nhập do hai tác giả Helena Phạm Thị Thu Hằng, Cộng sự và Giám đốc Consulus tại Việt Nam, và Lawrence Chong, CEO Consulus đã được đăng trên Báo Doanh nhân Sài Gòn Số 327 ra ngày 21 – 27/1/2015 với tựa đề “M&A: Bớt nghi ngờ, thêm tin tưởng”.
Consulus to host workshop at Healthcare World Asia 2014
Lawrence Chong, CEO of Consulus to share insights about hospital brand management at the upcoming Healthcare World Asia 2014.
Companies for Dialogue and Peace
A Call to Action for Companies on the 2nd World Company Day
CEO to share insights at Frost & Sullivan’s Growth, Innovation & Leadership Congress 2014
Lawrence will share insights on how he is helping CEOs of Asian firms transform their companies to be more innovative from the inside-out
Spring Maternity appoints Consulus for Business and Brand Innovation.
Spring Maternity, Singapore’s leading specialty maternity and baby retail chain, has appointed Consulus to review and transform its business model and brand experiences.
Media Comments about Zouk by CEO of Consulus
In comments to Marketing Magazine, Lawrence shared that Zouk had become an establishment in its own right. In terms of positioning Singapore as a fun city, it has become the Singapore Airlines equivalent in the category of clubs globally. To read more about his...