Press Room
Budget airline battle gets hotter with Tigerair’s rebrand
Consulus weighs in as the budget airline wars heats up further with Tigerair’s identity rebrand.
Consulus introduces a ‘Bruneian at Heart’ Banking Experience for Brunei’s leading Islamic Bank, BIBD.
Bank Islam Brunei Darussalam (BIBD) launched their new brand identity and banking experience at its newly refurbished Kiulap Branch
Will Gordon Ramsay dwarf SingTel?
While a video of international celebrity chef accepting a challenge from SingTel is going viral on social media, the move has its drawn mixed reactions. Lawrence Chong, CEO of brand agency Consulus, saying SingTel needs the personality Ramsay brings. "It is definitely...
Can Ordinary Asian Companies Ignite Social Revolutions?
Lawrence Chong and Shiraz Latiff share three steps ordinary Asian brands can take to start meaningful revolutions from within in order to shape the world.
Lawrence Chong on Foreign Brands’ Approach to the Myanmar Market
Reports indicate that global brands aren’t waiting for their products to hit the shelves before ramping up their advertising campaigns in Myanmar…
Lawrence Chong presented with ‘Special Achievement Award’ from Raffles College of Higher Education
During ‘The Raffles Inauguration’ on 21 June 2013, Raffles College of Higher Education (RCHE) celebrated its move to the new campus with the…
9 and Beyond – A Message from the Partners at Consulus
Dear Friends, The number 9 in the Chinese language is pronounced the same as the word "long". Since 2004 we have come a long way. We have flown a million kilometres and visited many cities, but nothing beats the incredible journeys that we have shared with people,...
Tang Ying Chun on What LG Electronics Need To Pull Ahead
While it has ploughed through two years of massive losses in its mobile communications business, this year sees its quarterly smartphone sales more than double to a record high for LG, according to its…
Asia’s Last Chance to Shape the Age of Data
As part of a series of opinion editorials, Lawrence Chong & Shiraz Latiff share with Ceylon Today why Asian brands must build data platforms to secure their future
5th Shape the World Conference in Vietnam
Shape The World Conference 2013, Vietnam is a platform for Vietnamese leaders to review their business models and seek to build stronger brands so as to make a difference for Vietnam.
How to get extraordinary leaders for an uncertain world
Brands must redesign their leadership development programmes to better secure their future in an increasingly uncertain world.
Will Tiger Airway’s Rebrand Make a Difference?
Lawrence Chong, CEO of Consulus, shares with Marketing Magazine his opinions on Tiger Airway’s upcoming rebrand.
Lawrence Chong on the Failure of the Singapore Flyer
Lawrence Chong tells Marketing Magazine why the Singapore Flyer failed, and contributes his opinions on what should have been done to market it.
How to future-proof your brand by being socially responsible
Brands must redesign their business practices to be socially-responsible if they want to secure their future.
Châu Á cần những công trình có bản sắc – Doanh Nhân Sài Gòn
Tại sao việc xây dựng những công trình có bản sắc lại cần thiết cho hình thành tương lai của Châu Á? Lawrence Chong chia sẻ những nhận định với báo Doanh Nhân Sài Gòn.
3 cách để thiết kế và xây dựng bản sắc chung cho doanh nghiệp
Những ý tưởng mới giúp các doanh nghiệp tận dụng bản sắc tổ chức để gắn kết và truyền cảm hứng cho nhân viên, xây dựng nền tảng tri thức và đảm bảo sự phát triển bền vững từ sáng tạo, đổi mới.
Core Values that inspire Greatness
Organisations and companies must put systems in place to live up to the corporate values that they espouse in order to maximise and inspire performance.
A Name to Stand the Test of Time
Lawrence Chong, CEO of Consulus & Shiraz Latiff, CEO of Hummingbird International, talk about how to create a meaningful and unique brand name to galvanise stakeholders and gain a lasting advantage.
Lawrence Chong ends four years of Presidency at Design Business Chamber Singapore
Lawrence Chong, CEO at Consulus, who has served two terms as the President of Design Business Chamber Singapore (DBCS) has finally handed…
A Brand without Purpose is a Brand without Future
In a series of op eds for Ceylon Today, Lawrence Chong, CEO of Consulus and Shiraz Latiff, CEO of Hummingbird International, share how to build lasting brands from the inside.
9 nhân tố giúp doanh nghiệp trường tồn – Lawrence Chong chia sẻ với Báo điện tử VnExpress
Một người lãnh đạo không chỉ cần lãnh đạo ở thời điểm hiện tại mà còn phải tư duy về những thế hệ sau sẽ kế thừa và lãnh đạo tổ chức như thế nào? Lawrence Chong đưa ra lời khuyên giúp các doanh nghiệp phát triển trường tồn qua nhiều thế hệ.