News
Quảng bá thương hiệu: thu hút thôi đã đủ? – Consulus trên Báo Doanh nhân Sài Gòn
Mới đây, ông Lawrence Chong, Đồng sáng lập viên và CEO Consulus đã đưa ra những nhận định xoay quanh câu hỏi tại sao các thương hiệu châu Á thường thích lối quảng cáo tạo sự chú ý nhiều hơn là sự chính xác có chủ đích trên Báo Doanh Nhân Sài Gòn số 354 ra ngày 19/08/2015 với tựa đề “Quảng bá thương hiệu: thu hút thôi đã đủ?”
How to create a sustainable market
The time has come to stop using broad strokes to condemn companies but to ask, what effective solutions can be designed to overcome complex issues and save our planet.
Think Different
Understanding and defining the impact of design when it is not used as a tool for expression, but rather as a tool for growth, has been our life’s work.
Malaysia struggles with toxic power assets – Consulus comments on 1MDB case
CEO of Consulus shared that the unsavoury allegations and huge debt accrued by 1MDB have also damaged the Malaysian government’s image
Can MyTeksi sustain both its car and taxi businesses? – Consulus shares on brand cannibalization
In comments to Marketing Magazine on the case of brand competition between sister companies of MyTeksi, Lawrence Chong, CEO of Consulus shared that cannibalising one’s own brand can be seen as more of a preemptive strike against its competitors.
Sawasdee: Consulus enters Thailand with Jarken
A memorandum of understanding (MOU) was signed between Consulus and Jarken, a Thai consulting company on the 7th of May 2015.
Great Company by Design
Work should inspire, unite people to do amazing things; this should not be ideal but the norm in companies. A reflection to mark our 11th anniversary.
Phỏng vấn với Người sáng lập Tranh thêu XQ
The Columnist có dịp trao đổi với Ông Võ Văn Quân, Sáng lập viên, Tổng giám đốc XQ về cách thức Tranh Thêu XQ đã và đang phát huy tinh hoa văn hóa Việt qua thương hiệu Tranh thêu XQ và giúp cho thế giới biết đến đất nước Việt Nam như thế nào.
Reshaping the world’s media to sustain quality journalism
This 2015 congress was held in March in Yangon, Myanmar with the participation of more than 200 journalists from more than 60 countries, including Myanmar journalists.
Consulus to attend IPI World Congress in Yangon
Our CEO, Mr Lawrence Chong has been invited to attend this year’s IPI World Congress in Yangon, Myanmar to be held 27th-29th March 2015.
Kế hoạch tích hợp sau M&A: Consulus trên Báo Doanh nhân Sài Gòn
Bài viết của The Columnist về Mua bán và Sáp nhập do hai tác giả Helena Phạm Thị Thu Hằng, Cộng sự và Giám đốc Consulus tại Việt Nam, và Lawrence Chong, CEO Consulus đã được đăng trên Báo Doanh nhân Sài Gòn Số 327 ra ngày 21 – 27/1/2015 với tựa đề “M&A: Bớt nghi ngờ, thêm tin tưởng”.
Can Malaysia Airlines be saved?
CEO of Consulus talks to Marketing on how to revive Malaysia Airlines.
Lawrence comments on Hello Kitty Craze
Lawrence share his view on Marketing Magazine why Singaporeans are crazy about Hello Kitty and why McDonald’s score
Lawrence Chong gives his thoughts about SIA’s new F1 Sponsorship
Lawrence shares his view about SIA’s F1 Sponsorship move
Killer Content is King – Introducing The Brand Storey
The Brand Storey joins Consulus’ regional network of partners, providing branded content marketing across all disciplines including print, video, mobile and online
World Company Day Signatory: NiCE
NiCE is a creative agency that has impacted billions with their work. Davide shares with us the values that drive his company.
Creating Lasting Moments in Retail
See how Consulus built the myVillage brand with memorable marquee events that packed a full house and increased the brand’s reach.
Leading the fight against poison in the building industry
Architect-turned-environmentalist Cheng Wai Meng gives insight into the state of clean tech in the construction industry in Asia.
Consulus wins Singapore Good Design Mark for Brunei Project
Consulus has received the inaugural Singapore Good Design Mark for its work in Brunei.
e27 talks up CastleUp
Popular Tech News Site, e27, features CastleUp on its website.
Interview on 93.8 Live: Design at the heart of Business
Lawrence Chong talks about design as business strategy and its impact on the future of Singapore.
CastleUp: More ideas and collaboration through an enterprise social network
According to the Economist, 41% of companies will invest in a social enterprise network to enhance collaboration in the workplace. Here is CastleUp, designed for Asian companies.
CastleUp: Fire up a revolution
The challenge is not the dearth of ideas but the absence of a climate of trust that allows good ideas to thrive and eventually make a difference.
Consulus introduces CastleUp, the Enterprise Social Network Based on Organisational Behaviour
CastleUp offers companies the chance to quickly share ideas and updates, and retrieve them with ease later on.
Consulus cho ra mắt CastleUp, Mạng xã hội doanh nghiệp dựa trên các nguyên lý về hành vi của tổ chức
CastleUp đem đến cho các doanh nghiệp cơ hội nhanh chóng chia sẻ ý tưởng và cập nhật thông tin, dễ dàng lưu trữ và truy xuất lại mỗi khi cần.
Consulus Myanmar speaks at Consumer Trends, Marketing and Branding Strategies Seminar
Mikael Knudsen, Consulus Myanmar country representative gave advice to over 250 businessmen and professionals from diverse industries and services at Consumer Trends, Marketing and Branding Strategies Seminar.
Sensing the Tune of Tomorrow
Celebrating 10 years in the business, Tong Ming Xi shares his vision for a centuries old industry.
Sex doesn’t always sell
Abercrombie & Fitch's (A&F) dwindling sales and increasingly negative brand reputation has...
It’s not all doom and gloom for Fancl
Skincare product brand Fancl has announced that it would pull out of both the Taiwan and Singapore...
Exploring the Tapestry of Identities through Video Stories
Project Interfaith challenges everyday stereotypes through individual experience-sharing, shedding light on the tremendous amount of diversity in our world.