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Văn hóa bán hàng sáng tạo: Phỏng vấn Ngô Quốc Bảo, FPT Retail
Ông Ngô Quốc Bảo hiện là Giám đốc Apple kiêm Giám đốc phát triển kinh doanh của FPT Retail chia sẻ quan điểm về văn hóa bán hàng sáng tạo tại FPT.
4 Simple Steps that will Make Your Website an Effective Sales Tool
Utility should trump attractiveness. Here are 4 tips that apply to any business in terms of delivering a positive user experience online.
SureCatch World Rides New Waves
What’s next for a company that has been established for over 50 years with a strong performance? In a world of sink or swim, SureCatch World chose to swim by building strong institutions and processes that facilitated capability development.
Change through Collaborative Power: B.PAC
Bangalore Political Action Committee aims to engage the public in political processes to facilitate good governance, greater accountability and better transparency within the government.
Sundown Marathon Organiser Discusses Networks
Adrian Mok of HiVelocity, organiser of the Adidas Sundown Marathon, shares how networks figure into the business of sporting events.
Formulating Franchising Models: An Interview with Albert Kong
Is there a formula for Asian brands in the route to internationalisation? Albert talks about an important aspect that business owners need to focus on – People.
Interview with Gerry Rezel from TANGS: How to Woo the Future Shopper
Gerry Rezel is the Vice-President, Communications of the TANGS chain of Department Stores. He shares his thoughts on how to draw in today’s retail consumers and retain them for the long term.
Simply serving or serving magical moments?
Why Asian companies must go beyond standard customer service and create innovative experiences to capture market share.
Cuộc chiến bán lẻ: Thời của người tiêu dùng thông minh
Các thương hiệu cần làm gì để bắt kịp xu hướng và đáp ứng nhu cầu của thế hệ người tiêu dùng thông minh như hiện nay?
3 Ways to Design a Shared Identity
New ideas on how companies can leverage brand identity to unite and inspire employees, build their knowledge base and sustain gains from innovation.
Retail Armageddon: Falling to the Intelligent Consumer
Selling value to the smart consumer gets increasingly challenging as they can easily search for the best deal in town. How do brands then serve this new breed of smart consumers?
The Udders Ice Cream Experience: An Interview with Wong Peck Lin
Wong Peck Lin, co-founder of Udders Ice Cream, tells us how they innovated to make the ice cream eating experience fun, innovative and energetic.
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