Commerce Articles

Personalising the Social Campaign

Learn how myVillage enjoys an increased base level of engagement, community feedback and reach which allowed it to mobilise an open audience for future Social Media engagement campaigns.

Transkinect: Renewable Energy by Driving on the Road

Can roads generate electricity? We speak with Inventor Ihab Seidy to learn about his patented technology and his thoughts on the renewable energy area.

How to Get the Money Shot: Photography that Pays

A picture is worth a thousand words, but it can also make your business thousands in revenue—if you do it right.

Banking on Social Media

For an industry that is on the cutting edge of technology, banks are consistently behind the curve when it comes to using Social Media. What can banks do to change their fate?

About Yellow Slippers, Chicks and Life.

Jul 30, 2014 | Commerce, English, TheColumnist

Jeffrey, the co-founder of Consulus shares his thoughts after more than 30 years of management in China, Indonesia and Hong Kong where he used to serve through stories and personal experiences.

The Desirability for Design in Organisations

Jun 20, 2014 | Commerce, English, Singapore, TheColumnist

Low Cheaw Hwei, Head of Product and Service Design for Philips, shares his thoughts on how having a desire to include design in business can benefit organisations.

Defy or Define Superhero Expectations?

May 30, 2014 | Commerce, English, Ideas, Ideas for Organisation, Ideas for Strategy, TheColumnist

We propose a new framework for measuring corporate impact, which we believe will deliver responsible behaviour, as well as lead to better brands, better employees and better competition for companies.

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