As the strategy and innovation consultant for enCity, Consulus developed the purpose-driven company model, its visual identity and brand applications, such as stationery, brochure and website, as part of the ExperienceCORE project to build a longlasting brand for new business.
An exclusive interview on Vietnam News on what would be the viable growth strategies for relatively smaller & mid-size banks in Vietnam.
Bratislava – In response to the urgent challenges of the globalised world, and in preparation of...
In comments to NewsBase, Lawrence Chong, CEO of Consulus shared that it is natural that Thailand should be cautious, bearing in mind that Iran [oil exports are] coming on line, too, and global sentiment remains weak for the sector.
It is not a coincidence that many Asian brands do consider Singapore as a logical platform to launch their global branding initiatives.
Lawrence Chong thinks the talent love between mass-market and luxury cuts both ways: “When Angela Ahrendts left Burberry to join Apple as retail head, it was a major nod to the trend that making luxury accessible is the way forward. This means reaching out early to the rising group of High Earners.”
Serving as part of the Judging Panel for the 14th annual Singapore Prestige Brand Award (SPBA), Lawrence Chong, CEO of Consulus, congratulates the latest winners of this year.
Ông Lawrence Chong, Đồng sáng lập viên và CEO Consulus đã đưa ra những lời khuyên cho các doanh nghiệp châu Á trong việc xây dựng hình ảnh khó quên cho thương hiệu trên Báo Doanh Nhân Sài Gòn tron số 355 ra ngày 1/9/2015 với tựa đề “Tạo dựng hình ảnh khó quên cho thương hiệu”.
Mới đây, ông Lawrence Chong, Đồng sáng lập viên và CEO Consulus đã đưa ra những nhận định xoay quanh câu hỏi tại sao các thương hiệu châu Á thường thích lối quảng cáo tạo sự chú ý nhiều hơn là sự chính xác có chủ đích trên Báo Doanh Nhân Sài Gòn số 354 ra ngày 19/08/2015 với tựa đề “Quảng bá thương hiệu: thu hút thôi đã đủ?”
The time has come to stop using broad strokes to condemn companies but to ask, what effective solutions can be designed to overcome complex issues and save our planet.
CEO of Consulus shared that the unsavoury allegations and huge debt accrued by 1MDB have also damaged the Malaysian government’s image
In comments to Marketing Magazine on the case of brand competition between sister companies of MyTeksi, Lawrence Chong, CEO of Consulus shared that cannibalising one’s own brand can be seen as more of a preemptive strike against its competitors.