CEO of Consulus shared that the unsavoury allegations and huge debt accrued by 1MDB have also damaged the Malaysian government’s image
Malaysia Articles
Can MyTeksi sustain both its car and taxi businesses? – Consulus shares on brand cannibalization
In comments to Marketing Magazine on the case of brand competition between sister companies of MyTeksi, Lawrence Chong, CEO of Consulus shared that cannibalising one’s own brand can be seen as more of a preemptive strike against its competitors.
WB Land: Capturing the vision of tomorrow’s property market
Consulus developed a purpose model that was anchored to the group’s existing capabilities and at the same time identified a niche in the industry for WB Land to fill.
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