Clients Articles

A key initiative in an ongoing branding project that aimed to create a consistent customer experience at all touch points.

With a new waterfront facility strategically sited at Tuas South Avenue 8, the ROS Waterfront Development will enable Singapore to convert more FPSOs through solutions for FPSO topside modules and shorter production lead times with more consistency in product quality.

The rebranding launch was but the first step. Over the coming months DST will introduce a series of activities to keep the momentum. These include the Future Fund, a CSR initiative that aims to nurture promising Bruneian ICT companies, which Consulus also helped to develop.

The company, known as Ambercraft Violins before being renamed after its founder, underwent a total rebranding to define its business value and chart a new direction for its brand.