CONSULUS UNIFY Methodology
CONSULUS UNIFY methodology is an approach to organise, analyse and present perspectives, differences and complexity, in a comprehensive and thorough manner, so as to derive practical strategies for innovation and growth that are built on inherent strengths and purpose of a business.2 UNIFY Principles
3 Fundamental Beliefs
Purpose-driven
Inside Out
Unity
See with New Eyes Always
Strengths of Harness
UNIFY Frameworks
5 frameworks we use to support UNIFY methodology:
3-States™
Organization’s Growth & Innovation
9-Dimensions™
3-Signs™
4-Frames™
6Ps™
3-States™
A framework to categorise information and look at a business from an interdependent perspective. It helps us understand the dynamics of the organisation and its capacity in deriving success from its company. 3 States include State of Ability, State of Influence, State of Differentiation.
9-Dimensions™
A framework to assess if the company has the capacity to last once the organisation goes beyond its founders. 9 Dimensions include Founder, Purpose of Organisation, Inspired Product and Service, Leaders, Governance, Know-how Institute, Followers – Staff and customers, Promise Reflection, Practice Improvement.
3-Signs™
A framework to identify the interdependent relationships in a visual context and background of the company (beliefs, symbols and icons) to develop a unique and yet relatable visual identity for a business to stay true to its identity and be unique.
4-Frames™
A framework to identify and define the interdependent relationships of all the touch points of an experience during a customer’s journey. It helps us to create meaningful experiences for brands to connect with their customers at a deeper level so as to improve a customer frequency of engagement and bonding with the brand. 4-Frames include Frame, Condition, Engagement, Take-away.
6Ps™
A framework to measure the degree to which an idea or initiative is being put into practice. It helps to assess how committed an organisation is towards making an idea happen. 6Ps stand for Plans, Persons, Processes, Practices, Promotion (previously labeled as Propaganda), Performance.
Leading beyond three generations
A clear sense of purpose and strong set of core values contribute to the foundation of an effective leadership ascension programme. Tang Ying Chun shares tips on how to ensure smooth succession planning within your organisation.
How to be Powerful when you are Powerless
Building an enduring institution is the only way to influence change and shape the future. Lawrence Chong, CEO of Consulus, provides perspectives on how to do so.
How to embrace failure and begin anew
Preparing for failure and having the will to succeed are what enable greatness to happen. Lawrence Chong shares tips on how your organisation can take failure in stride.
Seek your own philosophy for success
Instead of jumping on the next consulting fad, companies need to look within and develop their own way of life. Here are three things you need to consider to develop your own philosophy for success.
Vietnam is going to mimic the growth of another Asian giant – South Korea
Lawrence Chong shared key insights with Babylons in an interview on building Vietnamese global brands that can stand the test of time.
A place in history: Why building meaningful properties is essential to shaping Asia’s future
We often miss the opportunity to use architecture and urban planning to design our future. Here are a few ideas on how to develop properties that will contribute to a unique Asian identity.
Engineering Change: How Asian engineering firms can build effective brand cultures
For many engineers in Asia, organisational culture is a vague concept. It is hard to see and difficult to measure.
Why Trademark Registration Is Not Enough
Lawrence Chong shares key insights on how to protect Vietnamese export products.