In comments to Marketing Magazine on the demise of the California Fitness brand in Singapore, Lawrence Chong, CEO of Consulus, attributes the brand’s downfall to stiff competition.
“The get fit movement will continue but there are just too many gyms and it is time for the weak ones to close and consolidation. The capital required to run a programme-based gym business model is intense. So I expect the industry to either see merger or those that are not managed well to drop off,” Chong said.
Read the full article on Marketing Magazine here.
