by Consulus | Apr 5, 2016 | English, News & Updates
In comments to Marketing Magazine, Lawrence Chong, CEO of Consulus shared that we live in a time where there is immense room for cross pollination of industries and that’s where great experiences come in. A new CEO will need to be willing to experiment with...
by Consulus | Apr 1, 2016 | Bangladesh, English, News & Updates, Singapore
Consulus, global innovation and design consultancy firm has partnered with Roop, an integrated advertising agency in Bangladesh, to help local brands redesign for sustainable growth. The partnership was officially signed on 31 March 2016 at The National Design Centre....
by Consulus | Oct 13, 2015 | English, Media, News & Updates, Singapore
In comments to Marketing Magazine, Lawrence Chong, CEO of Consulus shared that it is critical for brands to establish in an image market like Singapore. For a brand like Chang Classic, the path to becoming a global brand necessitates an association with a “global city...
by Consulus | Apr 26, 2014 | News & Updates
The Hello Kitty Craze is back and once again McDonald’s is at the forefront for distributing the must-have merchandise. When asked about this, Lawrence Chong, CEO at Consulus shared that as the Hello Kitty brand has been built with religious consistency...
