SINGAPORE — Global creative change firm Consulus, in partnership with the Global Strings Federation (GSF), officially launched MusicCORE, an innovative program designed to elevate the value of music in business and society.
The announcement was made during the Gala Concert part of the Global Arts Festival (GAF) on 7 August 2024. This event brought together a community of music enthusiasts who believe in the transformative power of music to create positive change in society.
According to Lawrence Chong, Group CEO of Consulus, the inauguration of MusicCORE reflects Consulus and GSF’s shared commitment to fostering innovation and driving positive change through music, especially at a time of rapid technological advancement and AI.
“Music has always been changing our world. Together with GSF, we want to combine music with tech, philanthropy, and business to create new waves for changemaking,” he said.
Consulus and GSF have mapped out strategies to harness talent through music and bridge the gap between technology, philanthropy, and business.
Moving forward, both companies will collaborate on innovative projects, including launching educational music programs, developing tech-driven platforms to support musicians and businesses, and co-organizing events like the Shape The World Summit 2025 in Rome.
“Music is mightier than a sword. When used effectively, it will move worlds and induce desired influence and impact”
– Tong Ming Xi, Founder of GSF.
