As Brunei’s national bank, Bank Islam Brunei Darussalam (BIBD) has made it its mission to cultivate a culture of saving in the country. In championing this cause, BIBD helps lay the foundation that every Bruneian needs in order to secure a financially sound future for him or herself.
We developed the Wish Campaign to help BIBD reward those who show a sincere commitment to pursuing financial health and encourage people to make saving a lifelong habit. Since the campaign’s launch, the bank has received thousands of stories of hope and aspiration while seeing an 85 percent increase in the number of savings accounts opened.