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Regional leaders move to redefine the Asian brand at the 4th Shape the World Conference
Singapore (01/12/2011) – “A new world order is here. Are Asian brands ready?” This was the question posed to more than 60 private and public …
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Why customer is not king when it comes to service
When you think about customer service in your company, what comes to mind? Frequent training sessions to drill into them your brand taglines? Or thick …
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Web Presence Today, Business Advantage Tomorrow
The break-up letter’s evolution into the break-up text message is but one offbeat example of just how closely linked technology is to human relationships. These …
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Shape the World Conference guides Asian brands to shape market opportunities
As Asia leads the global economy in recovery, it is time for Asian companies to shift from supporting supply to creating their own market opportunities. …
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No Name, No Game
In a competitive marketplace, every company regardless of size wants to be as distinctive as possible, starting with its name. However, creating a brand name …
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If Insiders Can’t Embrace Your Brand, Outsiders Never Will
Companies work hard to court consumers with marketing strategies but often neglect internal brand loyalty. A truly winning brand is built from the inside out …
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A Brand Without Purpose Is a Brand Without Future
“Where are you going? How will you get there?” Companies rush into branding exercises to improve their brand’s appearance without asking themselves those critical questions. …
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Consulus holds Shape the World Conference in Vietnam
How can Vietnam’s brands shape the world? This was the topic for discussion during the Shape the World Conference – Vietnam held at the Duxton …
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Can Design Be a Form of Brand Strategy?
Design is not an after-thought for beautification purposes but viewed as a business tool. When business strategy and design work together, the result is a …
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