Business Design
- Consumer Research. We conduct qualitative and quantitative research into the strengths of a brand and its relationships with customers and stakeholders.
- Organisational Research. We conduct qualitative and quantitative research into the relational dynamics of an organisation to develop a sustainable brand model.
- Communication Audit. We review existing communication modes and practices to enhance stakeholder engagement.
- Brand Purpose, Vision & Mission Identification. Using accurate business information we help companies identify a viable purpose, vision and mission.
- Brand Naming. We offer persuasive naming services in line with the brand’s business objectives.
- Brand Service Experience. We develop customised service experiences and training modules to help companies realise their desired brand experiences.
- Brand Culture. We research and custom build a way of life for companies to help them develop a unique sense of identity. Corporate values identification and development is part of this service package.
- Brand Leadership Ascension Programmes. We develop customised leadership assessment modules based on corporate values to nurture purpose-led organisations.
- Brand Social Responsibility Programmes. We develop corporate social responsibility modules that reflect the brand’s aspirations.
- Formation of Brand Circles. We train internal brand teams so that they are able to innovate for their own brand.
- Brand Portfolio. We reconfigure companies’ brand portfolios to maximise the profitability of each brand.
- Brand Practices and Channels. We help companies realign current channels to reflect the brand promise and enhance existing controls to ensure consistency of brand experience.
- Brand Communication Strategy. We develop long-term communication strategies designed to secure buy-in from stakeholders.
- Workshops. We help management to develop internal knowledge and strategic capabilities in branding.
- Brand Audit. We measure the brand’s performance based on how well it is being practiced within the organisation and propose strategies to enhance it.
Design for Business
- Brand Visual Identity Research. We conduct qualitative and quantitative research into the perceived value of the brand by reviewing the existing set of visuals and how they stand versus the competition.
- Organisational Identity Research. We conduct qualitative and quantitative research into how the organisation identifies with unique symbols and icons. This study will also review the consistency of adoption.
- Online Communication Audit. We review the existing online and social media platforms and propose strategies to improve stakeholder engagement.
- Brand Identity Design. We design unique brand identities based on business research, so they can represent the business case.
- Brand Identity Language Design. We design a visual language based on the logo to help users identify with the brand.
- Brand Architecture Experience Design. We design iconic architectural concepts to help shape the perception of the brand.
- Brand Environment Experience Design. We build upon the service experience to design persuasive interior environments that help condition the customer’s perception of the brand.
- Brand Cultural Symbols Design. We build upon the logo and develop visual tools to help organisations foster a sense of belonging among stakeholders.
- Internal Brand Identity Management. We develop policies and guiding documents to help companies manage their brand experiences.
- Product & Packaging Design. We design unique forms and packages to enhance the value proposition of brands.
- Online Brand Experience. We help companies develop, design and implement sustainable strategies for web and social media engagement.
- Brand Communication Strategy. We develop and design advertising campaigns to help brands communicate their value propositions to stakeholders.
- Workshops. We design customised workshop materials to enhance the learning experiences of staff.
- Brand Visual Audit. We measure the brand’s ability to evolve and to build on its library of visual symbols and icons.